Proximus Homepage

Challenge

The homepage and entry points of the Proximus website are crucial for customer acquisition and navigation. As Belgium’s leading telecommunications provider, Proximus needed to revamp these key pages to emphasize joint offers (smartphone + subscription) and clearly communicate its new strategic direction, “Think Possible.” The challenge was to design a modern, conversion-driven interface that guided users effectively while ensuring brand consistency.

Approach

• Strategic planning

  Analyzed user journeys to identify key touchpoints for optimizing conversions.

• Information architecture

  Restructured the content hierarchy to highlight joint offers and simplify navigation.

Impact

• Increased conversion

  Sales of joint offers increased by 12.5% following the homepage revamp.

• Enhanced user experience

  Improved navigation and content organization led to reduced bounce rates.

• Brand consistency

  Successfully implemented the new 'Think Possible' brand direction across digital touchpoints.

This UX/UI project clearly demonstrated the value of strategically optimized entry pages for both conversion and brand messaging. The new design and restructured information architecture successfully showcased Proximus’s joint offers while embodying the “Think Possible” ethos. With a 12.5% increase in joint offer sales, the project delivered measurable business impact and a significantly improved user experience.