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Design & code
concept to product

Thibaud Cuvelier

Product Designer & Developer · Brussels

Higher quality. Faster delivery. Less waste.

Currently contributing to digital product initiatives at Stanley/Stella

How I work

I work end-to-end, from discovery to production delivery. Teams make better decisions, avoid costly mistakes, and move faster.

Product Thinking

Translating business challenges into product opportunities. Strategy, scoping, and prioritisation before a single pixel is drawn.

Product Experience Design

User research, flows, wireframes, and high-fidelity UI. Every decision grounded in real user behaviour, not assumptions.

Realistic Prototyping

Prototypes that behave like real products. Built to test hypotheses, user flows, and business value before committing to development.

Design Systems

Components, tokens, guidelines. The shared language between design and engineering that keeps products consistent as they scale.

Front-end & Production

Production React, HTML, and CSS. What I design, I build and ship. No gap between concept and implementation.

About

I help organisations move from idea to validated prototype to real product, with less risk and stronger execution.

I operate at the intersection of design, technology, and business. +10 years across telecom, insurance, e-commerce and fashion. Platforms, design systems, internal tools, customer portals.

My core strength is reducing product risk. I don't just design interfaces. I create realistic prototypes that behave like real products, test hypotheses early, then build the actual thing in production. Today, modern tooling, including AI-assisted workflows, allows this cycle to move significantly faster without compromising thinking.

I'm comfortable collaborating with product, dev, and stakeholders, but I can also operate autonomously and drive a product stream on my own.

Based in Brussels. Let’s build something that matters.

Highlighted experience

Stanley/StellaUX/UI Designer
2023 – Present
AXAUI Designer
2022 – 2023
ProximusUI Designer / Integrator
2018 – 2022

...

View full resume

Education & Certifications

Selected clients

Trusted by companies that care about how their products look, feel and perform. From large enterprises to growing startups.

Proximus
AXA
Six Vallees
Stanley/Stella
Ausy
Acensi