B2B webshop transformation
Elevating Stanley/Stella's wholesale digital experience through strategic redesign, streamlining dealer workflows and reinforcing premium brand positioning across every touchpoint.
Client
Stanley/Stella
Role
UX/UI Designer
Channel
Website
Area
Fashion
+32%
Increase in average order value
-40%
Reduction in order management time
4.8/5
Dealer satisfaction score
The challenge
Stanley/Stella's B2B platform needed to evolve beyond functional utility into a premium digital experience that mirrors the brand's commitment to quality and sustainability. The challenge was twofold: deliver a high-end interface that reinforces brand perception while building practical tools that simplify complex wholesale workflows for dealers across multiple markets.
User interviews
Conducted in-depth interviews with dealers across European markets to map pain points, workflow patterns, and unmet needs in their ordering process.
Competitive analysis
Benchmarked leading B2B fashion platforms to identify best-in-class patterns and opportunities for meaningful differentiation.
Usability testing
Validated design decisions through iterative testing with real dealers, refining the experience before launch to ensure adoption.
The process
Research & Discovery
Deep dive into dealer workflows, pain points, and competitive landscape to build a research-informed design strategy.
Design System Foundation
Created a scalable component library ensuring visual consistency and accelerated development across the platform.
Streamlined Ordering
Redesigned the checkout flow with bulk ordering capabilities and intelligent product suggestions.
Continuous Optimization
Iterative improvements driven by dealer feedback and analytics data post-launch.
Results
Higher order value
The redesigned platform increased average order value by 32% through improved product discovery and smart cross-selling.
Elevated brand perception
Post-launch surveys confirmed dealers now perceive Stanley/Stella as a more premium, quality-focused brand.
Operational efficiency
Dealers reported spending 40% less time managing orders, improving both satisfaction and business efficiency.