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Thibaud Cuvelier, product designer based in Brussels

Designingdigital products

Thibaud CuvelierProduct designer in Brussels

© 2026 Thibaud Cuvelier

Selected work

A new digital platform for Stanley/Stella
Strategy to production

Stanley/Stella
B2B configurator
+35% conversions

Proximus
Thibaud Cuvelier at his desk, reviewing wireframes on screen

I design flows, data-heavy screens and the component systems they rely on. Ten years across telecom, insurance, e-commerce and fashion, in close collaboration with developers, product owners and analysts. Consistency, quality and accessibility are what I optimise for. What I design, I build and ship.

How I work

Start with the problem, not the screen

I map the business context, user needs and technical constraints before opening a design tool. A well-framed problem prevents expensive pivots later in delivery.

Design systems over one-off screens

Every component is built to be reused, extended and handed over. Tokens, variants and states, not single artboards.

Stay in the room with developers

I write production code. I know what is costly to implement, what is trivial, and how to spec with precision. Fewer back-and-forths, faster delivery.

Iterate on real data

Design does not end at launch. Analytics, heatmaps and operational feedback close the loop between design and reality.

Experience

2023 – Present

Stanley/Stella

UX/UI Designer

2022 – 2023

AXA

UI Designer

2018 – 2022

Proximus

UI Designer / Integrator

2016 – 2018

Hoet&Hoet

UX/UI Designer

2015 – 2016

Expansion Partners

Frontend Developer

2015 – Present

Six Vallées

Founder

Education & certifications

2024

UX and Digital Product Design

Berghs School of Communication

2023

CX Design

Hyper Island, online

2022

Analytics Certified

Contentsquare, online

2011 – 2014

Bachelor in Computer Graphics

Haute École Albert Jacquard

LinkedIn
© 2026 Thibaud Cuvelier