B2B configurator

Challenge

Proximus Business Flex offers small and medium businesses customizable phone and internet packages with special support. Many customers were giving up before finishing because the old tool was too complicated. We redesigned it to be simpler, which improved sales and customer happiness.

Solution

We improved the B2B configurator in four main ways:

• Research & pain points

  We found that too many options and unclear benefits were causing businesses to quit before finishing.

• Step-by-step flow

  The new design guides users through clear stages, breaking down complex choices into smaller, easier steps.

• Visual feedback

  Clear indicators help users see their progress and understand how their choices affect their package.

• Mobile-friendly design

  Easy-to-use on all devices with touch-friendly buttons and layouts.

Results

Our Business Flex configurator redesign made a big difference:

• More completed purchases

  The simpler design led to more businesses completing their Business Flex orders.

• Less support needed

  The easier interface reduced the number of help requests about configuring packages.

• Better package values

  Clearer presentation of add-ons led to customers choosing more valuable options.

• Happier customers

  Users liked the easy-to-follow process and clear information.

This project shows how good design can turn complex tools into valuable business assets that improve user experience while boosting important performance metrics.