AW24 collection showcase

Challenge

Stanley/Stella needed to showcase their premium Autumn/Winter 2024 collection in a way that would stand out in a crowded digital landscape. The main UX/UI design challenge was creating immersive, memorable experiences with engaging visual interactions that would capture attention and encourage deeper user engagement with the collection through thoughtful product design.

Strategy

We developed a segmented approach, creating three distinct yet cohesive immersive landing pages:

• Collection segmentation

  Created three focused landing pages for Outerwear, Women's, and Knitwear to highlight key seasonal pieces.

• Immersive effects

  Designed sophisticated scroll animations, parallax effects, and smooth transitions to create a premium, engaging experience.

• Visual storytelling

  Used premium photography and clean layouts to showcase the quality and sustainable aspects of each garment.

Design Approach

Each landing page featured interactive elements that enhanced the brand experience:

• Interactive animations

  Developed custom scroll-triggered animations that revealed product details and created a sense of discovery as users explored the collection.

• Material focus

  Highlighted Stanley/Stella's sustainable fabrics and quality construction through detailed close-ups and specifications.

• Premium experience

  Created a high-end digital showcase that reflected the quality positioning of Stanley/Stella's products.

The immersive experience was achieved through strategic use of parallax scrolling, fade-in elements, and subtle color transitions that reflected each collection’s mood.

Impact

The AW24 collection landing pages delivered exceptional results through thoughtful UX/UI design:

• High engagement

  Achieved 230,000 page views across the three landing pages with visitors spending an average of 50 seconds on each page.

• Deep ContentText exploration

  70% average scroll depth showed visitors were engaging with the full collection story on each landing page.

• Increased seasonal interest

  The landing pages contributed to a 28% increase in pre-orders for the featured AW24 collection pieces.

This project demonstrates how immersive digital experiences and user-centered design can effectively showcase seasonal collections while driving engagement and sales in the premium fashion market.