AW24 collection showcase
Designing immersive seasonal landing pages that brought Stanley/Stella's Autumn/Winter 2024 collection to life through scroll-driven storytelling and premium visual design.
Client
Stanley/Stella
Role
UX/UI Designer & Developer
Channel
Website
Area
Fashion
230K
Page views across landing pages
50s
Average time on page
+28%
Increase in collection pre-orders
The challenge
Stanley/Stella needed to present their premium Autumn/Winter 2024 collection with digital experiences that match the craftsmanship of their garments. The challenge was creating immersive, scroll-driven narratives with sophisticated visual interactions that capture attention in a saturated digital landscape while driving meaningful engagement and pre-orders.
Digital differentiation
Create immersive experiences that stand out in a crowded digital landscape and reflect the brand's premium positioning.
Quality storytelling
Showcase sustainable fabrics and quality construction through engaging visual narratives that go beyond static product shots.
Engagement-driven design
Encourage deeper exploration through thoughtful scroll interactions and reveal animations.
The process
Collection Segmentation
Created three focused landing pages for Outerwear, Women's, and Knitwear to give each category its own narrative.
Immersive Motion Design
Designed sophisticated scroll animations, parallax effects, and smooth transitions for a premium browsing feel.
Visual Storytelling
Combined premium photography with clean, spacious layouts to let the garments speak for themselves.
Interactive Discovery
Developed custom scroll-triggered animations that revealed product details as users explored the collection.
Results
Exceptional engagement
Achieved 230,000 page views with an average dwell time of 50 seconds per page.
Deep content exploration
70% average scroll depth demonstrated visitors were engaging with the full collection story.
Measurable sales impact
The landing pages directly contributed to a 28% increase in pre-orders for featured AW24 pieces.